16 Signs That Say You May Be Magnesium Deficient & What To Do About It

16 Signs That Say You May Be Magnesium Deficient & What To Do About It

tired

Yesterday marked the third time in the last month that I had overheard someone being diagnosed with a magnesium deficiency. The interesting thing is that in all three scenarios (my own included) the symptoms that each individual was exhibiting to prove the deficiency were completely different from one another. Needless to say, this made me curious and led me down a bit of a rabbit hole in further understanding what exactly magnesium is and how it plays a role in our overall health.

What Is Magnesium?

Magnesium is a mineral that is essential to the body for maintaining normal muscle and nerve function. It is involved in over 300 metabolic processes in your body and plays a key role in keeping a healthy immune system, maintaining heart rhythm and building strong bones.(2) Naturally magnesium can be found in a number of seeds (i.e., pumpkin and sunflower), nuts (i.e., almonds and cashews), and even in spinach which packs an average of 79 mg of magnesium per 100 gram serving.

The daily recommended intake of magnesium ranges from 400 to 420 mg in men, 310 to 360 mg in women and 80 to 240 mg in children all depending on age. It is also suggested that when pregnant, women increase their magnesium intake to between 350 and 400 mg depending on the age at which they are pregnant.(1)

Signs That You May Be Deficient

In my case, a magnesium deficiency was identified through the panic and anxiety that I was working through earlier this year. The most prominent time that I would find myself struggling with panic and/or anxiety was at night, the magnesium helped my body to regulate and distribute melatonin more effectively allowing me to get a better night’s sleep. (You can read about some of the other things that have helped me overcome this by clicking HERE)

Here are 16 magnesium deficiency symptoms that Natural Society comprised in an article released in April of last year:

  • Calcium deficiency
  • Poor heart health
  • Weakness
  • Muscle cramps
  • Tremors
  • Nausea
  • Anxiety
  • High blood pressure
  • Type II diabetes
  • Respiratory illness
  • Dizziness
  • Fatigue
  • Potassium deficiency
  • Difficulty swallowing
  • Poor memory
  • Confusion

Sources Of Magnesium

In addition to the seeds, nuts and spinach that I mentioned above, magnesium can also be found in potatoes, tempeh, quinoa and most beans -including black, lima and navy.(4) Like all essential vitamins and minerals, getting an adequate amount of magnesium daily may sound tedious or difficult to incorporate, but it is only as difficult as we choose to make it. The more we hold on to a particular lifestyle or way of eating the more we limit ourselves to habits that feel comfortable on the surface but may be taking a toll on our body. Look out for any of the symptoms listed above and even explore the world of supplements if that is easier for you to incorporate. Based on a recommendation, I incorporated magnesium into my life by taking Anderson’s Concentrated Mineral Drops.

SOURCES:
(1) http://naturalsociety.com/16-magnesium-deficiency-symptoms-signs-low-levels/
(2) http://www.collective-evolution.com/2012/10/30/11-ways-magnesium-helps-your-mind-body/
(3) http://www.webmd.com/vitamins-and-supplements/lifestyle-guide-11/supplement-guide-magnesium
(4) http://www.dietitians.ca/Nutrition-Resources-A-Z/Factsheets/Minerals/Food-Sources-of-Magnesium.aspx 

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Is Your Brain Truly Ready for Junk Food, Porn, or the Internet?

Supernormal Stimuli

A wise man rules his passions, a fool obeys them.

—Publius Syrus

Given the rapid pace of technology, one has to wonder whether or not our brains (and bodies) have been able to keep up with all the new “stimulation” that is available.

Some research suggests that a few of the things we enjoy today would be classified as supernormal stimuli, a term evolutionary biologists use to describe any stimulus that elicits a response stronger than the stimulus for which it evolved, even if it is artificial—in other words, are sources of “super” stimulation like junk food and porn more likely to hook us into bad habits?

It is certainly a very muddy topic, but it’s a question that I believe deserves investigating.

After all, we’ve become increasingly surrounded by stimulation that wasn’t available even a few years ago, so are my mind and body really ready for Flavor Blasted Goldfish™ and never ending social media updates?

Before we get into the research, let’s summarize the concept a bit more clearly: what exactly is a supernormal stimulus?

The brilliant comic below will explain the basics, and will take you less than 2 minutes to read.

 

Be Aware: Supernormal Stimuli

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Comic: by the insanely talented Stuart McMillen, published with permission. More about Stuart and his work at the bottom of the post.

When “Super” Stimulation Goes Wrong

Nikolaas Tinbergen, a Nobel Prize winning ethologist, is the father of the term supernormal stimuli. As noted, Tinbergen found in his experiments that he could create “artificial” stimuli that were stronger than the original instinct, including the following examples:

  • He constructed plaster eggs to see which a bird preferred to sit on, finding that they would select those that were larger, had more defined markings, or more saturated color—a dayglo-bright one with black polka dots would be selected over the bird’s own pale, dappled eggs.
  • He found that territorial male stickleback fish would attack a wooden fish model more vigorously than a real male if its underside was redder.
  • He constructed cardboard dummy butterflies with more defined markings that male butterflies would try to mate with in preference to real females.

In a very quick span of time, Tinbergen was able to influence the behavior of these animals with a new “super” stimulus that they found themselves attracted too, and which they preferred over the real thing.

Instinct took over, and now the animals’ behaviors were a detriment to their livelihood because they simply couldn’t say no to the fake stimulus.

Much of Tinbergen’s work is beautifully captured by Harvard psychologist Deirdre Barret in the book Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose. One has to wonder if the leap from these findings to human behavior is near or far.

Dr. Barret seems to think that the link is closer then we believe, arguing that supernormal stimulation govern the behavior of humans as powerfully as that of animals.

The hypothesis is that just like Tinbergen’s quick introductions of abnormal stimulation to animals, rapidly advancing technology may have created a similar situation for humans—can we really be “prepared” for some of our modern, highly stimulating experiences, given the amount of time we’ve had to adapt?

It’s very hard to say—you’ll find excellent arguments from both camps.

Here are a few common examples that are often brought into question:

(Note: please read the full article. I’m not saying that you should never engage with the following, or that the examples below are conclusive, or that they are the “norm,” not at all in fact! They are merely brought up out of curiosity.)

Junk food

1.) The highly addictive nature of junk food is one of our generation’s great concerns—food is being engineered specifically to be more appealing than its natural counterparts. Is it any wonder then that when fast food is more thoroughly introduced to other countries, people start consuming it more often?

2.) It could be argued that for a large span of time humans had a relatively stable palette. Now a new food “concoction” comes out every week. How might this be affecting us? Some studies have suggested that foods like processed grain came about far too quickly and are doing quite a number on your mind and body.

3.) Food is one of the toughest things to struggle with because it’s an absolute necessity—the problem with junk food is due to the fact that it is a “super stimulating” version of a natural reward we are supposed to pursue. Food addiction is the real deal, and a tough habit to break because the triggers are ever present.

TV & video games

1.) A quick peek in my home office would show a still functioning Super Nintendo hooked up with Chrono Trigger ready to go. I don’t think that video games cause excessively violent behavior (research agrees), but I do have to admit that it seems video games may be addictive for some people, and in particular, for certain personalities.

2.) Television addiction may cause some users to elicit the signs of a behavioral addiction—users often watch TV to change mood, but the relief that’s gotten is only temporary, and often brings them back for more.

3.) You’re likely not surprised to hear that computer games have been linked to escapism, but what you may not know is that some studies have found symptoms of withdrawal in a very small subset of subjects; they became moody, agitated, and even had physical symptoms of withdrawal.

Pornography

1.) Probably the most controversial of all modern stimuli, pornography has been described as insidious in nature because it might skew the otherwise normal activity of sex. Porn has been linked to changing sexual tastes, and some argue that porn can become a “never-ending” supply of dopamine (though there are few conclusive studies done on porn and the mind).

2.) There’s a passage from a Kurt Vonnegut novel where a man shows another man a photograph of a woman in a bikini and asks, “Like that Harry? That girl there.” The man’s response is, “That’s not a girl. That’s a piece of paper.” Those who warn of porn’s addictive nature always emphasize that it is not a sexual addiction, it’s a technological one. Could porn impact the way you view the real thing?

3.) It’s been suggested that pornography messes up the “reward circuitry” in human sexuality—why bother trying to pursue and impress a potential mate if you can just go home and look at porn? This has been argued as the beginning of porn addiction, as novelty is always a click a way, and novelty is closely tied to the highly addictive nature of dopamine.

As psychologist Susan Weinschenk explained in a 2009 article, the neurotransmitter dopamine does not cause people to experience pleasure, but rather causes a seeking behavior. “Dopamine causes us to want, desire, seek out, and search,” she wrote.

It is the opioid system that causes one to feel pleasure. Yet, “the dopamine system is stronger than the opioid system,” she explained. “We seek more than we are satisfied.”

The Internet

1.) Unsurprisingly, psychologists are now giving serious consideration to the web, recognizing that it may be a very addictive outlet. It allows unfettered control to engage in nearly anything, and some countries like Japan and South Korea have had serious problems with reclusive, socially inept individuals who have a very unhealthy internet obsession—one story I read detailed a man who hadn’t left his apartment in 6 months.

2.) Social media has been shown to make many people depressed—they see the highlight reel of others, and may feel worse about their own life. These pruned and often misleading looks into others lives was never available before the web. In spite of this, people can’t stop checking them, thinking that they might be missing out on something.

3.) Internet overuse, for some people, may be hurting their ability to focus. The quick bursts of entertainment that the internet provides, and the fact that information is always a click away, may (through overuse) cause a decrease in conceptual and critical thinking. Some have argued that the internet can become ‘chronic distraction’ that slowly eats away at your patience and ability to think and work on things for extended periods of time.

What Should You Do?

This can seem like a lot to take in at once.freakoutandpanic

Before you panic, freak out, and throw away all of your Oreos + cancel your internet subscription, please listen—everything in moderation, just like your reaction to the information in this article.

There is a lot of research that counters what we’ve looked at above. Explore books like The 10,000 Year Explosion for more from that perspective. In addition, consider that resources are all in how you use them.

Take the Internet: sure, there are signs that in some ways the Internet might become a distraction, but think about its contributions. The web is the best source in the world for information and knowledge, so how it affects you depends on how make use of it.

We are all perfectly capable of using and engaging with supernormal stimuli—the only reason I chose to highlight the extreme examples above was to show how things can go wrong with overuse, or misuse.

That’s right folks, you can put away your torches and pitchforks! I’m not the enemy of junk food, the Internet, and everything awesome. My one and only goal for this article was simply exploration of the topic.

In fact, the comic above had similar intentions. The artist, Stuart McMillen, articulately describes why you shouldn’t be afraid of information like this. In many ways, it should be comforting:

In both cases, the main change is awareness. Awareness that the reason we are drawn to sickly desserts is because they are sweeter than any naturally-occurring fruit.Stuart McMillen

Awareness that watching television activates the primitive ‘orienting response’, keeping our eyes drawn to the moving pictures as if it were predator or prey. Awareness that liking ‘cute’ characters comes from a biological urge to protect and nurture our young.

I have not removed supernormal stimuli from my life, nor do I intend to do so fully. The key is spotting the stimuli as they appear, and engaging the mind to regulate or override temptation.

I echo Deirdre Barrett’s conclusion that sometimes it can feel more rewarding to say no to the supernormal, than to cave into impulse. Only awareness will help stop the supernormal from becoming what is ‘normal’ in our lives.

(Psst… you should subscribe to Stuart’s awesome newsletter to hear about a brand new comic he has coming out in 2014. Also, be sure to stop by his website and check out his other comics. He also has prints available for sale, I’ve purchase one myself and they are great. Well worth the very small price.)

You Decide What’s Normal

The “solution,” so it seems to me, is to simply to avoid habituation.

The real enemy here is complacency—or allowing yourself to become a victim of your habits, instead of the person in the driver’s seat.

C.S. Lewis has some insightful thoughts on this:

Only those who try to resist temptation know how strong it is.

After all, you find out the strength of the German army by fighting it, not by giving in. You find out the strength of the wind by trying to walk against it, not by lying down.

A man who gives into temptation after five minutes simply does not know what it would have been like an hour later.

It’s my personal opinion that mini-sabbaticals are a great way to test small dependencies on anything. The ability to go without in regards to things we choose to do is important because it puts you back in control.

Giving something up for just a small period of time can help you understand its place in your life, especially when it’s an optional activity. If you try to stay away from something for just a few days, and you find yourself becoming anxious and agitated, that could be your body telling you something important. If you can give it up “cold turkey” with no problem, that’s important information too!

So no, don’t panic and freak out. Just recognize that your brain can get hooked by the many sources of “super” stimulation we have today, and it’s your job to make sure you are always in control.

Those who do not move do not notice their chains.

—Rosa Luxemburg

Alien Races Book – English

Gandhi’s 10 Best Ways to Change the World for the Better

Gandhi’s 10 Best Ways to Change the World for the Better

Source: How To Manifest A Miracle?

Mahatma Gandhi is a renowned figure in world history. His dedication to the principles of peacefulness is legendary and he was able to accomplish many great things in his life. He is the man who led his Indian people to gain their independence from British rule in 1947, and the philosophy of the man lives on in the hearts of many to this day. Gandhi’s ideas were simple and came from a positive place in his heart, mind and soul. Below we list the ten best ideas or pieces of advice we can glean from Gandhi to change our world for the better.

1. Learn to forgive your friends as well as your enemies.

This is a principle you can find in many religions, and the intent and concept behind it come from love and a desire to abstain from violence and negative thoughts. When you are wronged or hurt by another the natural response may be to lash out or seek revenge. So many times we hear of jilted lovers doing terrible things in the heat of passion or friendships ending due to misunderstandings.

“The weak can never forgive. Forgiveness is an attribute of the strong.”

It does take a certain strength to forgive someone who has wronged you. Realize that revenge will not erase the wrong that was done, it will only create more hurt. Do not let yourself become a part of a vicious cycle of revenge. Listen to these famous words from Gandhi himself:

“An eye for an eye only ends up making the whole world blind.”

Revenge is a cyclical thing. Once you carry out your vengeance, you will bring more negativity and wrong down upon your head. If you can search within and find the strength to forgive your friends and foes alike, then that is far more admirable and better for the world.

2. Realize that no one is perfect.

Perfection is an ideal that no man can realistically attain. We are all flawed beings despite our best intentions. It takes a humble sprit to continue to become better and better. The way to achieve this is through admitting your mistakes and learning from them as best you can.

“I claim to be a simple individual liable to err like any other fellow mortal. I own, however, that I have humility enough to confess my errors and to retrace my steps.”

With a spirit of humility you can see where you went wrong. You can’t let pride blind you in this regard. To do so would be to never truly evolve. The same mistakes would continually pop up in your life because you never properly learn your lesson.

3. To thine own self be true.

Yes, that line was from the famous Shakespeare play Hamlet. The words of Gandhi speak to us and say that we would do well to align our thoughts, actions and words. In doing so we stay true to ourselves.

“Happiness is when what you think, what you say and what you do are in harmony.”

If more people were truly happy it would make the world a better place. Negativity in the world often comes from a bitter spirit, jealousy and hate. Happiness embodies all of the great things about the world such as love, prosperity and justice. When you are not afraid to do what you are thinking and the words coming out of your mouth ring true you are living your life as you see fit. To be true to yourself is a great thing. Follow your heart and let all facets of your being be guided by it.

4. Understand you are in control of your own life.

Sometimes people blame others for their misfortune. They try to find a convenient scapegoat so that they don’t have to feel bad about their failures. This isn’t a healthy way to think of things though and it leads to a bad place. It must be understood that each human is in control of his or her life. Certainly other people can influence you in many ways. Even if others lead you down a bad path the choice was yours to follow that individual.

“Nobody can hurt me without my permission.”

Gandhi understood that ultimately each person is responsible for their choices and actions in life. Be mindful of this when living your life and it will help you to want to make the best decisions possible. If you follow the crowd and do not like where you end up, you were still in control of what you were doing. Forge your own path in life, and have a smile on your face when you reach your destination.

5. You must change yourself to change the world.

The world is not always exactly how we want it to be. Sitting at home and hoping things will get better one day will do little or nothing towards making that a reality. In order to change the world people need to change themselves. The healing starts at home so to speak.

“You must be the change you wish to see in the world.”

If the world were to change and you were to do nothing to change yourself, you would still be a part of the problem. We must seek to continually change our world by making it a little bit better as time flows forward. By inspiring change in your person you can inspire those around you. Simple things such as treating others with kindness, being slow to anger and accepting others for who they are regardless of personal prejudices are great ways to start.

6. Ideas need action to give them meaning.

Ideas are an incredible thing. Concepts such as democracy, freedom and justice look great on paper or in an individual’s head. What if those ideas had never come to fruition though? Without action the ideas are just pretty thoughts floating in the air. Action is what can bring an idea to life and help change our surroundings for the better.

“An ounce of practice is worth more than tons of preaching.”

Letting your ideas be known is positive in its’ own way, but showing people how they work through individual action is the way to go. Dialogue is a part of the process of initiating changes, but ideas must be put into practice. Get out there and start that neighborhood watch to try to deter the heightening crime rate in your neighborhood. Put your ideas and words to good use.

7. Understand that we live in the present.

The past and future are great concerns for many. People look to the past longingly for times that they cherished. They worry about the future for the sake of their children, wondering what type of world we are leaving to them. In order to honor the memory of the past and ensure the future is a great one to leave to our children, we must live in the present.

“I do not want to foresee the future. I am concerned with taking care of the present. God has given me no control over the moment following.”

The present moment in time is the one we have control over. We can change the way things are now by living our lives as best we can. We can mold the future through our actions now, but if we do nothing but think about times past and times to come the moment will pass us by. There is no going back to a moment in time. Let your mind live in the here and now.

8. Possess the spirit to endure.

Things in life that are worth achieving often do not come in the blink of an eye. Having a spirit that is willing to endure tough times and continue to strive forward is an important quality in achieving great things in this world. One cannot give up due to not getting the result they want the first time out of the gate.

“First they ignore you, then they laugh at you, then they fight you, then you win.”

Being an individual who will persist in the pursuit of your ideals or goals can win you the day. Those who oppose your progress will fall by the wayside while you remain unwavering. It is the person with the most resolve who gets their desire.

9. See the good in your fellow man.

No person is without their faults. Understanding that all human beings are prone to being imperfect, we must see the good in our fellow man. By helping one another and promoting good will the whole world’s situation can improve.

“I look only to the good qualities of men. Not being faultless myself, I won’t presume to probe into the faults of others.”

By understanding that we all have things we wish to improve on, we can help each other live fuller lives. Humanity never would have come as far as it has if not for men working together to build civilization to this point. Our continued partnerships and relationships will propel us forward for years to com. It is important to get along with each other and to be accepting. When you are with a person understand the goodness within them. Don’t judge them for what they aren’t, form a bond with what they are.

10. Continually evolve and grow.

We possess the abilities to learn, increase our skills and come to a better understanding of so many different things. It is important not to be stagnant in life, because only by continuing to improve one’s self can one keep up with the changing world around us.

“Constant development is the law of life, and a man who always tries to maintain his dogmas in order to appear consistent drives himself into a false position.”

If you are a man who is unwilling to adapt you will not last in the world. Certainly elasticity is a great quality to possess. Rigidity of belief and expectations can be a person’s undoing. Continually be willing to learn new things and change accordingly.

If you find the above article “Gandhi’s 10 Best Ways to Change the World for the Better”… enlightening and insightful

You need to read “How To Manifest A Miracle”

1 Absolutely “Weird” Trick Turns Your Mind Into A Natural Money Magnet

Source: The Science of Getting Rich by Wallace Wattles

“Since belief is all important, it behooves you to guard your thoughts; and as your beliefs will be shaped to a very great extent by the things you observe and think about, it is important that you should command your attention.

And here the will comes into use; for it is by your will that you determine upon what things your attention shall be fixed.

If you want to become rich, you must not make a study of poverty.

Things are not brought into being by thinking about their opposites. Health is never to be attained by studying disease and thinking about disease; righteousness is not to be promoted by studying sin and thinking about sin; and no one ever got rich by studying poverty and thinking about poverty.

Related: How To Release Your Undiscovered Millionaire Mind!

Medicine as a science of disease has increased disease; religion as a science of sin has promoted sin, and economics as a study of poverty will fill the world Do not talk about poverty; do not investigate it, or concern yourself with it.

Never mind what its causes are; you have nothing to do with them. What concerns you is the cure.”

“Do not spend your time in charitable work, or charity movements; all charity only tends to perpetuate the wretchedness it aims to eradicate.

I do not say that you should be hard hearted or unkind, and refuse to hear the cry of need; but you must not try to eradicate poverty in any of the conventional ways. Put poverty behind you, and put all that pertains to it behind you, and “make good.”

Giving-to-the-Poor Opportunities are multiplied when seized – Sun Tzu, Art of War

And you cannot hold the mental image which is to make you rich if you fill your mind with pictures of poverty.

Do not read books or papers which give circumstantial accounts of the wretchedness of the tenement dwellers, of the horrors of child labor, and so on. Do not read anything which fills your mind with gloomy images of want and suffering.

You cannot help the poor in the least by knowing about these things; and the wide-spread knowledge of them does not tend at all to do away with poverty.”

Related: The Truest, Easiest and Purest Way To Get Rich

“What tends to do away with poverty is not the getting of pictures of poverty into your mind, but getting pictures of wealth into the minds of the poor.

You are not deserting the poor in their misery when you refuse to allow your mind to be filled with pictures of that misery.

Poverty can be done away with, not by increasing the number of well to do people who think about poverty, but by increasing the number of poor people who purpose with faith to get rich.”

The poor do not need charity; they need inspiration.

Charity only sends them a loaf of bread to keep them alive in their wretchedness, or gives them an entertainment to make them forget for an hour or two; but inspiration will cause them to rise out of their misery.

If you want to help the poor, demonstrate to them that they can become rich; prove it by getting rich yourself.

People must be taught to become rich by creation, not by competition. Every man who becomes rich by competition throws down behind him the ladder by which he rises, and keeps others down; but every man who gets rich by creation opens a way for thousands to follow him, and inspires them to do so.

You are not showing hardness of heart or an unfeeling disposition when you refuse to pity poverty, see poverty, read about poverty, or think or talk about it, or to listen to those who do talk about it.

Use your will power to keep your mind OFF the subject of poverty, and to keep it fixed with faith and purpose ON the vision of what you want.”

Jim Rohn – how to have the Best Life Ever

The Power of Thought & Laws of The Universe!- (Law Of Attraction)

15 changes you should try to aim for in 2014

Resolutions? Fuck them.

It’s tough to hold on to them. Let’s aim for changes instead.

I am game. Are you?

Let 2014 be your blank slate. So what then, do you want to put on this slate? What do you want to make for yourself this year?

This is life man. It’s all about making good decisions and change for the better. Let’s let go of resolutions cause they’re annoying and easy to fail.

Let’s make a change now. Let it be so that at the end of 2014, you’ve developed new habits.

Here are 14 changes you should try to aim for in 2014:

1) Cut down on social media. Stop mindlessly surfing Facebook, Instagram or YouTube. You’d have a lot more time in your hands then and also become more aware of what’s going on around you.

2) Read more. Read more books. Blogs too, but make sure they add real value. Go to your library.

3) Appreciate being alone.

4) Stop being so pissed and upset over little things. Do you want some totally, uncontrollable event ruin your entire day? I don’t.

5) Stop procrastinating. Just get off your ass and do something. Do one thing first, then let it flow. It WILL flow.

6) Meditate.

7) Let go of toxic friendships which aren’t doing you any good any more. Seriously, dump the friends you don’t need.

8) Loving yourself with full compassion, because you don’t really need others to give you that.

9) Exercise more.

10) Appreciate the art of doing absolutely nothing.

11) Eliminate shyness. Don’t hold back on socializing.

12) Lower expectations.

13) Create.

14) Have fun in everything you do. Because most of us forget to.

WRITTEN BY Alden Tan HE HAS A GREAT BLOG CHECK IT OUT  http://alden-tan.com/about-me/

Want to jump start your changes this year? Check my books out. I’m pretty sure they can help you out.

How to Score the Next BIG Hit: 5 Marketing Tips From Macklemore & Ryan Lewis’ “Thrift Shop”

How to Score the Next BIG Hit: 5 Marketing Tips From Macklemore & Ryan Lewis’ “Thrift Shop”

Written by Lukas Camenzind With over 7 million copies sold, Macklemore & Ryan Lewis’ “Thrift Shop” is one of the highest selling singles of the past few years. But WHY was the song such a huge success? And what can you learn from it if you want to score the NEXT big hit? Here are 5 key insights: 1. It’s A Single Did you know Thrift Shop was the 5th in a series of singles released from The Heist? The first single was “My Oh My” (released December 2010). It completely failed to chart. About a month later came “Wing$” (released January 2011), but it didn’t really catch on either. Then, “Can’t Hold Us” (released August 2011) as the third, and a year later “Same Love” (released July 2012) as the 4th single… …but it wasn’t until AFTER “Thrift Shop” (released August 2012) blew up in October of 2012, that the previous songs climbed the charts, too. So what’s the lesson? Release and promote a series of individual songs. And: If it’s not a hit, switch. Don’t keep pushing a song that’s not getting any traction on its own. Keep releasing new songs until one catches on. 2. It’s Different If you don’t want to drown in the sea of new releases, the first challenge for any (new) artist is: How do you stand out? The simple answer: Be different. “Thrift Shop” IS different: It’s an ode to resourcefulness and getting fabulous even when you can’t afford to touch the luxury items that rappers usually talk about. In fact, it’s the exact OPPOSITE. The lesson: If you want to get noticed, don’t do what everyone else is doing. Dare to be different. You will alienate some, but connect more with others – and that’s what matters in the end. 3. It’s Fun As Jonah Berger shows in his book “Contagious: Why Things Catch On”, funny stories are among the most likely to go viral (because humor is a high-arousal, positive emotion, which makes it highly shareable). And “Thrift Shop” IS a fun song… about a “controversial”, but not-so-serious topic: Whether you are a thrifty-hipster or not, it’s safe to have an opinion and fun to “argue” about it. So, remember: Even if your music isn’t comical, don’t take yourself too serious. Make sure it’s fun to talk about your music, if you want anyone to share it. 4. It’s an Anthem Thrift Shop is not just a song – it’s an anthem. Why? Because the song is a symbol that captures the ACTUAL cultural phenomenon of the cash-strapped hipster (by choice or not), on the hunt for vintage clothes. Here’s the good news: If you want your song to become an anthem, too, you don’t need to start a whole new movement. All you need to do is draft behind a trend that’s ALREADY happening within the audience you want to reach. Write a concept song with a clear and focused message, and you’ll have a better chance of it becoming an huge hit like Thrift Shop. 5. It’s Visual With “Thrift Shop”, the song’s message doesn’t just come across through the music and lyrics: The music video (currently at over 430 million views on You Tube!) communicates the song’s concept visually: It’s fun, different and out-there, and captures what the song is all about. In todays online world (where everyone’s attention span is short), using stunning, extraordinary visuals to go along with your music is crucial. If you want your next song to be a big hit – or at least more successful than your previous song – don’t skimp on the visuals. Now tell me this… Why Do You Think Some Songs Become HUGE Hits? And What Are You Doing To Increase Your Chances Of Scoring The Next One? Leave a comment and let me know! Author Bio: Hi, my name is Luke and I have two passions in life: music and marketing. Have you ever wondered why some artists fail, while others have HUGE success online? If you’re a talented musician, I want to help you reach and engage more fans. To find out why some artists fail while others succeed, download my free report now: http://bit.ly/posteram

How to Score the Next BIG Hit: 5 Marketing Tips From Macklemore & Ryan Lewis’ “Thrift Shop”

Written by Lukas Camenzind With over 7 million copies sold, Macklemore & Ryan Lewis’ “Thrift Shop” is one of the highest selling singles of the past few years. But WHY was the song such a huge success? And what can you learn from it if you want to score the NEXT big hit? Here are 5 key insights: 1. It’s A Single Did you know Thrift Shop was the 5th in a series of singles released from The Heist? The first single was “My Oh My” (released December 2010). It completely failed to chart. About a month later came “Wing$” (released January 2011), but it didn’t really catch on either. Then, “Can’t Hold Us” (released August 2011) as the third, and a year later “Same Love” (released July 2012) as the 4th single… …but it wasn’t until AFTER “Thrift Shop” (released August 2012) blew up in October of 2012, that the previous songs climbed the charts, too. So what’s the lesson? Release and promote a series of individual songs. And: If it’s not a hit, switch. Don’t keep pushing a song that’s not getting any traction on its own. Keep releasing new songs until one catches on. 2. It’s Different If you don’t want to drown in the sea of new releases, the first challenge for any (new) artist is: How do you stand out? The simple answer: Be different. “Thrift Shop” IS different: It’s an ode to resourcefulness and getting fabulous even when you can’t afford to touch the luxury items that rappers usually talk about. In fact, it’s the exact OPPOSITE. The lesson: If you want to get noticed, don’t do what everyone else is doing. Dare to be different. You will alienate some, but connect more with others – and that’s what matters in the end. 3. It’s Fun As Jonah Berger shows in his book “Contagious: Why Things Catch On”, funny stories are among the most likely to go viral (because humor is a high-arousal, positive emotion, which makes it highly shareable). And “Thrift Shop” IS a fun song… about a “controversial”, but not-so-serious topic: Whether you are a thrifty-hipster or not, it’s safe to have an opinion and fun to “argue” about it. So, remember: Even if your music isn’t comical, don’t take yourself too serious. Make sure it’s fun to talk about your music, if you want anyone to share it. 4. It’s an Anthem Thrift Shop is not just a song – it’s an anthem. Why? Because the song is a symbol that captures the ACTUAL cultural phenomenon of the cash-strapped hipster (by choice or not), on the hunt for vintage clothes. Here’s the good news: If you want your song to become an anthem, too, you don’t need to start a whole new movement. All you need to do is draft behind a trend that’s ALREADY happening within the audience you want to reach. Write a concept song with a clear and focused message, and you’ll have a better chance of it becoming an huge hit like Thrift Shop. 5. It’s Visual With “Thrift Shop”, the song’s message doesn’t just come across through the music and lyrics: The music video (currently at over 430 million views on You Tube!) communicates the song’s concept visually: It’s fun, different and out-there, and captures what the song is all about. In todays online world (where everyone’s attention span is short), using stunning, extraordinary visuals to go along with your music is crucial. If you want your next song to be a big hit – or at least more successful than your previous song – don’t skimp on the visuals. Now tell me this… Why Do You Think Some Songs Become HUGE Hits? And What Are You Doing To Increase Your Chances Of Scoring The Next One? Leave a comment and let me know! Author Bio: Hi, my name is Luke and I have two passions in life: music and marketing. Have you ever wondered why some artists fail, while others have HUGE success online? If you’re a talented musician, I want to help you reach and engage more fans. To find out why some artists fail while others succeed, download my free report now: http://bit.ly/posteram

How to Score the Next BIG Hit: 5 Marketing Tips From Macklemore & Ryan Lewis’ “Thrift Shop”